How to Choose the Right Sea Buckthorn Soft Gel Product

Sea Buckthorn Soft GelsTaking sea buckthorn oil as a supplement is great for your skin, hair and nails.  But that’s only a small part of what sea buckthorn can do for your health.  Sea buckthorn oil is great for healing the gastrointestinal track, cardiovascular system and liver and boosting your immunity.  Compared with taking the oil in liquid form with a dropper, taking sea buckthorn oil in softgel form offers several advantages: you don’t have to taste the oil, it’s more convenient when traveling and it’s easy to control the dosage.  Therefore, it has become the most popular way to take sea buckthorn internally.

Demand for sea buckthorn soft-gels increased significantly since Dr. Oz’s renowned sea buckthorn segment last year touted it for weight management and fat burning (Check it out here).  At the time, there were only a handful of companies offering sea buckthorn softgels, including SeabuckWonders and New Chapter.  Today, there are many companies offering sea buckthorn in softgels, pills, and capsules with various levels of quality, price and forms of sea buckthorn.  This guide is designed to help steer you through the different options available for sea buckthorn soft gels, so you can make an educated decision when making a purchase.

Brand Credibility

Much like Acai, Nonni, Raspberry Keotone, and just about every other big natural product boom that hits the market, it only takes so long for competitors to saturate the market with products containing the popular ingredients.  Unfortunately, this can make it very hard for consumers to know who they can trust.  Before sea buckthorn exploded on the market, there were only a couple companies offering it.  SeabuckWonders has been selling sea buckthorn since the 1990’s, long before most Americans even knew what it was.  They consider themselves the sea buckthorn experts and were the first company in America to sell this fabled oil.  Then New Chapter started offering a softgel product containing sea buckthorn oil in the late 2000’s.  A few other companies, such as Sibu Beauty, a personal care company, have also jumped on board with products containing sea buckthorn.

Choosing a reliable and credible brand is important.  Many of these new ‘fad’ companies are privately labeled or sourcing the cheapest sea buckthorn they can find, slapping it into pills, and throwing it on the market, hoping to cash in on some of the action. They don’t know sea buckthorn well, don’t prioritize quality, don’t share the passion of sea buckthorn-based companies, and usually offer a cheaper price due to their cheaper quality of sea buckthorn product.

Product Quality

There is a huge discrepancy between the sea buckthorn pills on the market.  It’s crucial that you realize the difference between them to make sure you’re getting all the health benefits sea buckthorn has to offer.

Make sure it contains sea buckthorn oil.  Many products are now offering sea buckthorn extracts or powders in capsules at very low prices.  These are not oils, but encapsulated dry powder leftover after the oil is extracted from it.  Although they should still contain many of the vitamins sea buckthorn has to offer, they’re missing the most important benefit of this super-fruit – the essential fatty acids.  Essential fatty acids, such as Omega 3, 6, 9, and 7, found in the berry, are oils.  Learn more about the advantages of sea buckthorn oil here.

Simply put, choose sea buckthorn oils in soft gels!  The benefits of sea buckthorn and the reasons it truly shines are the synergistic effects of it’s vitamins, minerals, antioxidants, and essential fatty acids, including the rare Omega 7.  When sea buckthorn is taken  out of its natural oil form, you lose many of these life-giving nutrients in the process.


Even when choosing sea buckthorn oils in soft gels, the question of purity often has to be considered.  Look for 100% pure sea buckthorn oil in your soft gels.  Some companies will add other oils, such as olive oil, vitamin E or another carrier oil into their soft gels, which dilutes the amount of sea buckthorn Omega 7.  This decreases their manufacturing costs since the alternative oils are much cheaper.  Although this also lowers your retail costs, the problem is the added oils take away from the vast array of nutritional benefits provided by sea buckthorn oil.  So choose 100% pure sea buckthorn oil in soft gels for the greatest benefits.

Omega-7 Content

Omega 7 Fatty AcidAs stated in our article on choosing the right sea buckthorn berry oil, the Omega-7 content of your sea buckthorn is an essential factor in determining its full potential as a health supplement. Omega-7 is THE essential fatty acid that makes sea buckthorn so unique.  It’s the richest plant source of Omega-7 in the world.  The average consumer doesn’t know that almost all of the Omega-7 content of sea buckthorn is found in the berry.  The seed oil does not contain much Omega-7.  When choosing a sea buckthorn soft gel, make sure to read the supplement facts on the back and check the listed amounts of these essential fatty acids.  Outside of sea buckthorn seed oil, which has only a minute amount of Omega-7, you should be looking for a berry oil listed with at least 30% Omega-7 content.  Visit this link to learn more about Omega-7.

Certified Organic

We always recommend finding USDA-certified organic products when  you can.  When you purchase products with this certification, you can be sure they are of the highest quality standards and contain no pesticides.  They are also available as a fresher product and  are grown in a way that is better for the environment.  Organic also means non-GMO.  Currently, the raw material that is used to make softgels can not be certified as USDA organic, so the best alternative is to find a manufacturer of USDA organic sea buckthorn oil that encapsulates it in soft gels.

Note: Currently, no product in softgel form can be certified as USDA Organic and carry the USDA Organic Seal.

Certified Kosher

When choosing a sea buckthorn softgel product, you have to decide on not just the quality of the sea buckthorn oil inside, but also on the quality of what the softgel itself if composed of.  Sea buckthorn can be found in 3 types of caps: vegetable softgels, regular soft gels and kosher soft-gels.  While vegetable softgels allow the sea buckthorn to remain a vegan product, they are often unstable and break easily, so they are not a very good option.  Kosher products are superior to non-kosher products because they are subject to very strict rules on how and what they are made of.  Each step of the process is scrutinized and tested to assure adherence to the kosher guidelines.  While not necessary, this is preferable to using a product that that not been subjected to the same standards.


As stated above, lookout for very cheap sea buckthorn pills with little or no brand recognition.  Often they are inferior extracts or powders thrown into capsules for a quick buck.  They don’t have nearly as many nutrients and beneficial properties as an organic sea buckthorn oil and you will miss out on the all important essential fatty acids. It’s unfortunate, but some consumers are searching for sea buckthorn online and are buying these ‘great deals’, and then swearing sea buckthorn off as a phony supplement.  Get educated, make the appropriate purchase, and reap the benefits of this marvelous super fruit!

  ** As a side note, Dr. Oz recommended taking the 500mg softgels of sea buckthorn oil in his famous sea buckthorn segment.  We think that’s a great guide as long as you’ve already met the requirements listed above for a quality sea buckthorn soft gel.

Coming Soon – Sea Buckthorn Soft Gel Comparison Reviews!

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